Jul 22, 2010

Anvaya Logo







About ANVAYA

ANVAYA allies young foreign born/raised Khmer professionals currently living and working in the Old Kingdom, striving to lend a sincere hand toward Cambodia’s development. Though raised by adoptive overseas cultures we call our own, it was a combination of curiosity, family, cultural ties, or perhaps even fate that somehow lead us back the very source of our heritage. And it is here that we are united by a common initiative; gaining a role in tomorrow’s Cambodia.


The concept of the shape and color

The purpose of this logo is to illustrate that Cambodian people living in different countries, amazingly are just like the leaves of the tree which grow up
to different positions. ANVAYA is the branch connecting all khmer people who immigrated or born abroad to relate to one another.
We can see the shape of the letter “ Y ” in the logo which is the leaf and branch of sweet pepper. There is also a legend about the sweet pepper in
ancient time, Cambodian people called it as Chlong Bro Tes (has gone abroad), so it is the most suitable leaf to present the purpose to unite with
khmer living abroad.
To stick more on the concept, sea color of the second version refers to the Cambodian people living oversea, so it focus more to the meaning of Khmer
abroad connection, ANVAYA is an excellent resource.
In addition, the gradient of the logo from light to strong is to emphasize the development of ANVAYA.

Jul 21, 2010

http://www.dematerialisation-plus.fr/

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